Total Reach
2.5M
Monthly Impressions
Engagement Rate
8.2%
Average Response
Outdoor
- Premium billboard locations on I-40, I-24, and I-65
- Digital displays in Bridgestone Arena district
- Bus wraps on major Nashville routes
Radio & Audio
- Prime time slots on top country music stations
- Live reads by radio personalities
- Contest promotions and ticket giveaways
Television
- 30-second spots on local news and CMT
- Event coverage on local news channels
- Partnership with CMT for special segments
Print Media
- Full-page ads in The Tennessean
- Features in country music magazines
- Event guides and tourist publications
Campaign Timeline
3 Months Pre-Event
Awareness
Billboards
Radio
Print
2 Months Pre-Event
Engagement
TV
Digital
Social
1 Month Pre-Event
Conversion
Email
Retargeting
Promotions
Event Week
Live Coverage
News
Social
In-Venue