Music City Rodeo Ticketing Strategy
Ticket Types & Pricing
General Admission (GA)
- Early Bird $75
- Standard Price $100 - $150
VIP Packages
- Early Bird $250
- Standard Price $400 - $500
Family Packages
- 4 GA Tickets $275
Weekend Passes
- GA Weekend Pass $250
- VIP Weekend Pass $750
Sales Phases
Phase 1: Early Bird Sales
December 3, 2024 - January 15, 2025
Launch event with artist announcements and kickoff of early bird sales
Phase 2: Incremental Price Increases
January 16 - April 2025
Standard sales with dynamic pricing adjustments
Phase 3: Final Push
April - May 2025
Dynamic pricing and last-minute promotions
Promotional Strategy
Spotify Presale
December 2 - December 15
Exclusive access for Spotify Premium members
Holiday Push
Special holiday-themed merchandise bundles
Gift purchase incentives
Flash Sales
Limited-time discounts during key periods
Weekend and payday promotions
VIP Package Benefits
- Artist meet-and-greet opportunities
- VIP lounge access
- Premium seating
- Exclusive merchandise package
- After-party access at partner venues
Real-Time Upgrades
QR Code Upgrades
Instant GA to VIP upgrades via QR codes
Dynamic pricing based on availability
On-Site Merchandise
Event-exclusive merchandise
Personalization options available
After-Party Access
Exclusive Venues
Chief's (Eric Church's Venue)
Ole Red (Blake Shelton's Venue)
VIP Perks
Exclusive after-party merchandise
Priority entry and special experiences