In-Venue Marketing Strategy

Enhancing attendee experience and data capture for Music City Rodeo

On-Screen Ticket Upgrade System

  • Mobile-responsive web app with QR code access
  • Integration with venue's digital signage
  • Mobile wallet compatibility for quick transactions

Upgrade Options

  • Real-time seat upgrades
  • VIP experiences and meet-and-greets
  • Food, beverage, and merchandise bundles

Implementation Strategy

  • Pre-event email and social media marketing
  • In-event push notifications and on-screen prompts
  • Dynamic pricing and flash sales

Data Capture Points

  • Ticket purchase information
  • App usage and in-venue behavior
  • Social media integration

Data Utilization

  • Real-time event optimization
  • Personalized marketing and audience segmentation
  • Predictive analytics for future events

Engagement Tactics

  • In-app gamification and scavenger hunts
  • Interactive polls and AR experiences
  • Social media challenges with prizes