Email Marketing Strategy

Key Email Marketing Tactics

• Segmented Drip Campaigns

  Tailored email sequences based on subscriber interests and ticket purchase history

• VIP-Exclusive Content

  Special content and early access opportunities for VIP ticket holders

• Post-Purchase Nurture Series

  Engagement emails with event information, upgrades, and merchandise offers for ticket buyers

• Countdown Emails

  Build excitement with countdown emails featuring artist announcements and event highlights

• Personalized Recommendations

  Customized content and offers based on subscriber preferences and behavior

• Post-Event Follow-up

  Thank you emails, surveys, and future event announcements to maintain engagement