Sports Teams & Stadiums
Tennessee Titans
- Co-branded merchandise
- "Rodeo Day" at Titans game
- Rodeo-themed halftime shows
- Discounts for season ticket holders
~30 million annual impressions
Nashville Predators
- Rodeo-themed nights
- In-game promotions
- Co-branded merchandise
~5 million annual impressions
Nashville Sounds
- Cross-promotional ticket giveaways
- In-game rodeo content
~500,000 annual impressions
Nashville Soccer Club
- Joint promotions
- Rodeo-themed nights
- Social media cross-promotion
~7 million annual impressions
Music Industry Partners
Big Machine Label Group
- Artist collaborations
- Exclusive content
Part of 50M combined label impressions
Sony Music Nashville
- Artist meet-and-greets
- Exclusive performances
Part of 50M combined label impressions
Warner Music Nashville
- Artist performances
- Content creation
Part of 50M combined label impressions
UMG Nashville
- Artist collaborations
- Exclusive content
Part of 50M combined label impressions
Gibson Guitars
- Limited-edition rodeo guitars
- Artist-signed auctions
- Pre-rodeo concerts
~10 million annual impressions
Nashville Icons
Country Music Association (CMA)
- Music lineup curation
- CMA Fest cross-promotion
- Media contacts leverage
~15 million impressions
Grand Ole Opry
- Rodeo-themed Opry nights
- Joint ticketing
- Special performances
~5 million annual impressions
Ryman Auditorium
- Pre-rodeo events
- Tourist cross-promotion
- Rodeo history exhibits
~5 million annual impressions
Country Music Hall of Fame
- Rodeo history exhibits
- Cross-promotions
- Ticket discounts
~1 million annual impressions
Digital Platforms
Spotify
- Official rodeo playlists
- Exclusive content
~50 million impressions
Apple Music
- Curated playlists
- Behind-the-scenes content
~50 million impressions
YouTube
- Live streaming
- Behind-the-scenes content
- YouTube Shorts challenges
~20 million impressions
Meta
- Cross-platform promotion
- Instagram Stories
- Facebook event marketing
~100 million impressions
TikTok
- Viral challenges
- Fan-generated content
- Artist collaborations
~50 million impressions
Tourism and Local Organizations
Nashville Convention & Visitors Corp
- Visitor guide promotion
- Social media marketing
- Travel packages
~10 million annual impressions
Nashville Zoo
- Rodeo-themed exhibits
- Family promotions
~500,000 annual impressions
Adventure Science Center
- Educational exhibits
- Interactive programming
~300,000 annual impressions
Rodeo-Specific Partners
Houston Livestock Show & Rodeo
- Talent sharing
- Cross-promotions
- Joint events
~10 million impressions
San Antonio Stock Show & Rodeo
- Cross-promotions
- Talent sharing
- Event partnerships
~5 million impressions
Cheyenne Frontier Days
- Cross-promotions
- Talent sharing
- National circuit positioning
~5 million impressions
Calgary Stampede
- Cross-promotions
- Talent sharing
- International reach
~10 million impressions