Creating a multi-layered product offering that blends Nashville's iconic music and sports culture with the raw energy of the rodeo
The merchandise strategy is built around creating a multi-layered product offering that blends Nashville's iconic music and sports culture with the raw energy of the rodeo. The goal is to establish the Music City Rodeo as a long-term cultural fixture in the city, ensuring sustained interest and financial success. The merchandise plan focuses on pre-event anticipation, in-event exclusivity, and post-event legacy, driving continuous engagement and revenue.
Build anticipation through exclusive pre-sales and social media teasers
Offer exclusive and timed merchandise drops to create urgency
Continue engagement with online sales and legacy merchandise
Exclusive online pre-sales starting December 2024
Sneak peeks and countdowns on Instagram, TikTok, and Twitter
Partnerships with local venues and sports teams
Headliner-specific merchandise available only during performances
Limited-edition items featuring event winners
Exclusive high-end merchandise for VIP attendees
$1.03M - $4.125M
Estimated from 13,750 - 16,500 buyers
$500K - $1.5M
From pre-event and post-event conversions
$500 - $1,000
Price range for exclusive high-end bundles
Influencer collaborations, countdowns, and sneak peeks
Targeted blasts for pre-sales and timed drops
Cross-promotions with local venues and sports teams