Music City Rodeo

Influencer Marketing Strategy

A comprehensive approach leveraging country music's biggest stars, rodeo athletes, and emerging artists to create an unmatched western sports and entertainment experience.

Primary Network Reach

45M+

Combined follower base

Expected Impressions

150M+

Cross-platform content reach

Campaign Hashtag

#OurFirstRodeo

Projected 75M+ reach

Major Country Music Stars

Combined Reach: 45M+ followers

Eric Church

@ericchurch

4.2M followers

Chief

Carrie Underwood

@carrieunderwood

12M followers

Luke Bryan

@lukebryan

6.1M followers

Miranda Lambert

@mirandalambert

4.7M followers

Jelly Roll

@jellyroll

4.5M followers

Crossover Star

Tim McGraw

@thetimmcgraw

4.1M followers

Blake Shelton

@blakeshelton

5M followers

Reba McEntire

@reba

2.5M followers

Cody Johnson

@codyjohnson

1M followers

Former Bull Rider

Red Dirt & Texas Country

Combined Reach: 15M+ followers

Turnpike Troubadours

@turnpiketroubadours

950K followers

Red Dirt Legends

Parker McCollum

@parkermccollum

1.3M followers

Texas Country

Cody Jinks

@codyjinks

950K followers

Independent Icon

Koe Wetzel

@koe_wetzel

1.1M followers

Rock/Country Fusion

Modern Western & Rodeo Artists

Combined Reach: 5M+ followers

Ian Munsick

@ianmunsick

750K followers

Mountain Country

Ryan Charles

@ryancharlesmusic

450K followers

Western Rap

Chancey Williams

@chanceywilliams

320K followers

Former Bronc Rider

Texas-Nashville Cultural Bridge

Combined Reach: 15M+ followers

Chip & Joanna Gaines

@joannagaines

13M followers

Texas Icons

Matthew McConaughey

@officiallymcconaughey

7.5M followers

Texas Culture

George Strait

@georgestrait

1M followers

King of Country

Reese Witherspoon

@reesewitherspoon

29M followers

Nashville Elite

Nicole Kidman

@nicolekidman

9.1M followers

Nashville Elite

Tier 3: Rodeo Athletes & Authenticity

Combined Reach: 1.5M+ followers

JB Mauney

@jbmauneyxv

320K followers

Bull Riding Legend

Jess Lockwood

@jesslockwood

300K followers

PBR Champion

Hailey Kinsel

@haileykinsel

250K followers

Barrel Racing Star

Tuf Cooper

@tufcooper

180K followers

Roping Champion

Trevor Brazile

@trevor_brazile

150K followers

All-Around Champion

Nashville Local Influencers

Combined Reach: 2M+ followers

Living with Landyn

@livingwithlandyn

500K followers

Lifestyle

Mary Lawless Lee

@happilygrey

500K followers

Fashion & Lifestyle

Holly Williams

@hollyaudreywilliams

300K followers

Music & Lifestyle

Hunter Premo

@hunterpremo

250K followers

Style & Beauty

Nashville Guru

@nashvilleguru

140K followers

Local Expert

Campaign Phases

Phase 1: Announcement & Buzz

8 weeks out

  • Coordinated celebrity announcements
  • Launch #OurFirstRodeo campaign
  • Ticket pre-sale announcements

Phase 2: Content & Education

6 weeks out

  • Rodeo culture integration
  • Behind-the-scenes content
  • "First Timer" preparation tips

Phase 3: Ticket Push

4 weeks out

  • Local influencer activation
  • Family-focused content
  • Local business partnerships

Phase 4: Event Coverage

Event Week

  • Live stories and posts
  • Behind-the-scenes access
  • VIP experiences

Content Strategy

Primary Content Themes

#OurFirstRodeo Series

  • Celebrities trying rodeo activities
  • First-time experiences
  • Learning from pros

Nashville Meets Texas

  • Cultural fusion content
  • Music meets rodeo
  • Fashion and lifestyle

Family & Community

  • Family-friendly activities
  • Local business spotlights
  • Community involvement

Platform Strategy

Instagram

  • Stories: Behind-the-scenes
  • Reels: Quick tips & tricks
  • Posts: Professional photos
  • Lives: Q&As

TikTok

  • Rodeo challenges
  • Dance trends
  • Tutorial content
  • Behind-the-scenes

Twitter

  • Real-time updates
  • Ticket announcements
  • Celebrity interactions
  • Live coverage

Target Goals & KPIs

150M+

Total Impressions

500K+

Hashtag Uses

25%

Engagement Rate

15%

Ticket Conversion