Messaging
- NASHVILLE COMMUNITY AND ARTIST DRIVEN MESSAGING
- CELEBRITY POWER
- SOCIAL MEDIA
- INFLUENCER
- STUNT IN NASHVILLE
The "Our First Rodeo" campaign, emotional narratives, and countdowns
- Storytelling-driven content
- User-generated content initiatives
- Interactive social media challenges
Ticketing Strategy
Early bird, dynamic pricing, VIP, and family bundles
- Tiered pricing structure
- Limited-time offers
- Group discounts
Merchandise Strategy
Artist collaborations, co-branded items, and on-site customization
- Exclusive event apparel
- Limited edition collectibles
- Interactive merchandise booths
Audience Targeting
Music superfans, rodeo enthusiasts, families, and Nashville tourists
- Personalized marketing campaigns
- Demographic-specific promotions
- Cross-platform retargeting
Partnerships
Spotify, Belmont, Vanderbilt, Gibson, sports teams, CMA, CMT, and local businesses
- Co-branded content creation
- Cross-promotional events
- Exclusive partner perks
Data Capture
In-venue upgrades, targeted marketing, post-event analysis
- Real-time data collection
- Predictive analytics for future events
- Personalized follow-up campaigns