Digital Marketing Strategy

SEO Optimization

Strategic keyword optimization focusing on "Music City Rodeo," "Nashville Rodeo," and "Country Rodeo Concerts." Improved search engine rankings drive organic traffic to our website.

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Geo-targeted Advertising

Location-based digital advertising campaigns targeting Nashville, Texas, Oklahoma, and surrounding states. Our marketing efforts reach the most relevant audience in key markets.

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Retargeting Campaigns

Strategic retargeting campaigns re-engage website visitors who haven't purchased tickets. Personalized ads across various platforms remind potential attendees of our event and encourage ticket sales.

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#OurFirstRodeo UGC Campaign

An engaging user-generated content campaign using the hashtag #OurFirstRodeo. Attendees and fans share their experiences, creating authentic buzz and expanding our reach across social media platforms.

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Behind-the-Scenes Content

Exclusive weekly behind-the-scenes content on Instagram and TikTok. This insider look builds anticipation, fosters connection with our audience, and showcases the unique aspects of the Music City Rodeo.

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"Road to Music City Rodeo" Series

An engaging video series documenting the journey to the Music City Rodeo. Content highlights preparations, features interviews with key personalities, and builds excitement leading up to the event.

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Website

A state-of-the-art, mobile-responsive event website launching October 1, 2024. Features include integrated ticket purchasing, comprehensive event information, and user-friendly navigation to enhance visitor experience.

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Social Media Strategy

A robust social media presence across Instagram, Facebook, TikTok, and Twitter. Content focuses on behind-the-scenes glimpses, artist spotlights, rodeo education, and Nashville highlights to engage and grow our online community.

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Podcast Series

"Boots, Bulls, and Ballads," a weekly podcast featuring interviews with artists, rodeo athletes, and industry insiders. This audio content provides in-depth insights into the world of rodeo and country music, building anticipation for the event.

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Email Marketing

A comprehensive email marketing strategy to nurture leads and drive ticket sales. Our approach includes targeted campaigns, audience segmentation, and performance tracking to maximize engagement and conversions.

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